SUBSTANCE02: Invitation for Design Event ‘Whole View’ - A framework for overcoming innovation myopia
Dean of IIT Institute of Design, Patrick Whitney will show a novel yet simple framework that helps organizations see the how innovations in capability, business models and user understanding can support each other to increase the chances that great new ideas are realized.
This cosy get-together on November 12 @ SuperMarkt is brought to you by Institute of Design, Chicago and iconmobile Berlin.
Please register here:
Creating innovative ideas is easy; it is getting past organizational barriers to implementation that is difficult. Designers, entrepreneurs, and consumers are perpetually buzzing about "the next new thing", yet the failure rate is still very high. Startups and VCs can live with a 10% success rate, but this is not acceptable to mid and large companies, government agencies or NGOs. Innovation is often confused with new technological capability, but we now know that business models and understanding people’s needs are equally important. Competing conceptual frameworks and approaches inhibit collaboration. Progress in one area is neutralized by confusion and lack of stakeholder alignment.
LOCATION: SuperMarkt, Brunnenstrasse 64, 13355 Berlin
DATE/TIME: November 12, 7pm (19.00 Uhr) to 9.30pm (21.30 Uhr)
REGISTRATION: The event is limited. Please register here: https://www.id.iit.edu/conferences-and-events/whole-view-berlin/
IIT Institute of Design is a community of about 200 graduate students and faculty along with thousands of active alumni, visiting executives and researchers globally who believe that many of the world’s most difficult problems can be solved with a structured approach to design.
Founded as the New Bauhaus in 1937, IIT Institute of Design has always attracted international leaders experimenting with new ways to help organizations succeed by improving the daily life of people.
iconmobile founded in 2003, the iconmobile group is an international global product innovation and design firm connecting brands with their audience in the most direct and engaging way possible. The company blends many years of design and user experience with deep technical expertise and business sense. iconmobile works for global clients in various industries, ranging from automotive to consumer goods.
SUBSTANCE is a series of events where we bring interesting people together. Our agenda is to populate ideas, spark conversation and to take a stand against arbitrariness in the creative industries.