An innovation Story

MANY PEOPLE, ONE SHARED VISION 

Until today, a customers salon experience largely depended upon each salons environment and of course as the most crucial factor; the stylist. When it comes to a professional hair consultation, each stylists know-how, personality type or current mood can determine how tailored or generic the service gets. The mission for Henkel and us was clear: We want to support every stylist before, during and after a consultation to provide each customer with the best and most individualized service based on their needs.

Bring styling to the next level !

Fast moving ConsumerStrategy

HOW WE HELPED HENKEL TO FIGURE OUT WHERE TO GO 

An opportunity like the digital ecosystem for Henkel cannot come to life without a clear strategic approach – venturing into new territory just presents too many unknowns and pending decisions to rely on a pre-conceived plan. We integrated input from key stakeholders, potential users and business partners to create a strategic vision for the future of personalized hair care – balancing today’s challenges with the aspiration of the future.

We define the future !

User centered design,Moments driven experience

FROM GLOBAL USER INSIGHTS TO A MEMORABLE NARRATIVE

The SalonLab Analyzer experience has radically changed the in-salon consultation experience for both stylists and customers. It was essential for us to consider both perspectives for their acceptance and adoption of this new technology. To understand the nuances of the in-salon experience, we prototyped what we envisioned as the salon visit and shipped it to salons worldwide. Packed with insights, we designed an optimized experience narrative. A sufficient and supportive flow for stylists and an informative but easy to digest story for customers.

We create experiences that stick !

Visual semantics,Emotional aesthetics

USABILITY ENHANCED DESIGN MEETS EDITORIAL DRIVEN CONTENT COMMUNICATION

As the experience with the Analyzer was never seen before, we had to create an easy to understand experience to maximize the acceptance rate. But while usability is a crucial KPI, we also put a lot of attention into the emotional aspects of the design. With user insights and the salon context, we were able to create a positive and friendly but also a stylish, beauty-focused contemporary art direction. The key was the transfer of the abstract data from the Analyzer into something compelling, easy to consume.

People feel strong about aesthetics.
And so do we !

From system architectureto Software implemen­tation

SMART AND ROBUST SOLUTIONS WITH AGILE DEVELOPMENT

Bringing the SalonLab experience to life required a scaleable and complex system architecture that consists of embedded, app, and cloud components. The Smart Analyzer communicates via Bluetooth with the native iOS consultation app and delivers sensor data on hair condition to a custom-built cloud backend. Next to the scanned information, the cloud also manages all user and customer data, easily accessible from within the app or a web interface.

To develop this digital backbone of SalonLab, we worked in cross-functional teams.
As agile and as lean as it gets !

We forge hardwareinto connnected miracles

PRODUCT DEVELOPMENT FROM USER-CENTRIC INDUSTRIAL DESIGN TO MASS PRODUCTION

We create holistic experiences. So next to digital components, we also pay strong attention to hardware. For us, it is a key enabler in our journey to build unique products and ecosystems. In SalonLab, we developed connected devices allowing us to generate unprecedented insights into the characteristics of hair never seen before. During development, we used the full range of tools from fast-paced, rapid prototyping to industry-standard mechanical and electrical engineering. 

With the Smart Analyzer, we created a tangible experience.
We design for all senses !

Growing the SalonLab ecosystemwith the power of relationships

CONNECTING BUSINESS, DATA AND UX TO GENERATE ADDITIONAL VALUE, EXPONENTIALLY

Speed to market matters in the highly competitive beauty tech industry. In SalonLab, we develop, ship, learn, iterate, and thereby deliver proven value one release at a time. While we worked hard to get one stage of the SalonLab experience into the hands of customers, the next level of hyper-customized beauty care is already in the works. The SalonLab ecosystem leverages the power of data-based components, and the value we can provide grows with every additional component we integrate.

We just started the digitized future of beauty.
What’s the next big step ?