oral-b genius

Oral-B Genius

world´s first electric toothbrush that sees what you don´t

product innovation initiated and pushed forward by iconmobile. designed in california (iconmobile santa monica), developed in germany (iconmobile berlin). position detection technology supported by fraunhofer institute.

app available in 100+ markets in 50+ languages, genius toothbrush & oral-b app 4.1 announced at mwc 2016 in barcelona.





Wall Street Journal: "My Toothbrush Is Smarter Than Yours: Oral-B SmartSeries Bluetooth Toothbrush Review"

BBC News: "Oral-B smart toothbrush app spots dirty teeth"

Wired: "Oral-B’s App-Enabled Toothbrush Exposes Your Poor Hygiene"

TechCrunch: "What can a toothbrush teach us about IoT business models?"


NEWS - Jan 03

iconmobile and Henkel team up @CES2018

Henkel Beauty Care and iconmobile are reinventing the salon of the future -- revolutionizing personalized hair care via cutting-edge digital technology. Every head of hair is unique, and now hair care can be too.


we mean global.


We're always looking for awesome people to help us create awesome work for our clients.

Check out our current job openings here.

Please note that applications will only be accepted via the link above.